My DogFoodFinder case study.

A web application for finding the perfect food for your dog.

About the Project

My Role

I acted as the UX Designer in this project.

Duration

This project was completed over a duration of two (2) weeks.

The Goal

Design a dog food and ingredients application that will help users make informed pet food choices on-line. Some pet owners feel uncertain as to whether they are purchasing the best food for their furry friend—this application is to offer full ingredients listings and reviews to alleviate this.

Target Audience

Adult pet owners that regularly buy food for their dog(s), ranging in age from eighteen (18) to fifty-five (55).

Approach Pre-Design

  1. Reviewed the product expectations
  2. Prepared and performed interviews
  3. Created empathy maps
  4. Developed a user persona
  5. Wrote user stories
  6. Made user journeys
  7. Formed problem statements
  8. Ran a competitive audit